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Expect an Encore for $3 Movie Ticket Day

Expect an Encore for $3 Movie Ticket Day Some version of National Cinema Day could become an annual event after the deep movie ticket discount on Sept. 3 resulted in record admissions. Earlier this year, Cineworld CEO Moshe "Mooky" Greidinger had an idea: Slash ticket prices to 3 pounds at his U.K. theaters to celebrate the reemergence of the box office.

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